Are you building a business? Then you know you are also building a brand. Branding is the most important step in building a great business. And the first step to building a great brand is a captivating brand story.
We all know the way we do business has changed and it’s constantly changing thanks to the internet. There are a million and one ways to connect our products and services to people all over the world. Though we do our best to keep up with as many different marketing funnels as possible, our efforts usually fail or have subpar results. I believe this is due to one thing and one thing only. Our marketing plan fails because it doesn’t have a brand story to back it up. Before any good marketing can take place, there must be a clear brand story that is worth marketing in the first place.
Your brand story is the driving force behind not just your marketing. It’s the driving force behind your entire brand. It’s the reason you have a business. It’s the purpose, the passion, the inspiration behind why you do what you do. Without a clear brand story for our audiences to care about, our marketing efforts become a muddled mess and our brands and businesses ultimately suffer the long-term consequences.
The bottom line is this: Customers only pay attention to (and buy from) businesses that are created by brands they care about.
Why should they care about your brand if you don’t have a story and a purpose you care about? When we have an authentic, real brand story that audiences will genuinely want to care about, we inherently build connection, trust, and loyalty whenever that story is shared.
That’s what Eileen Tongson has created with her brand, FarmGal Flowers. Helping her create a brand story through photography was easy because her brand story was obvious. She cares about her customers and the way they experience her products. AND IT SHOWS!
So, how can you create a brand story that’s worth caring about?
As a small business owner and creative entrepreneur myself, I’ve tried many different marketing tactics to help build my business. But tactics don’t always amount to client love, especially long term. That’s why the tool I what I want to share with you is so unique. It’s not some marketing tactic. It’s a story script that you can use to naturally discover the story within your purpose. Once you understand the script, you can use it to develop any and all of your marketing because you will have the brand story to back it up.
I really believe this is this is #1 tool to help you clarify your message and create a brand story that your customers will fall in love. It has given me a whole new perspective on how I see not just my brand, but my marketing, my business, and even myself. Now in this unique networking event, I want to share this tool with you and show you how you can implement it immediately in every aspect of your brand.
Are you ready to discover your real brand story and skyrocket your brand? Join me and fellow professional photographer, Julie Little for an interactive networking event inspired to help you discover your brand story!
Great for business owners, entrepreneurs, and marketers alike, this event is designed to kick your brand into gear and help you discover the perfect brand story that will become the driving force behind all of your marketing and business goals.
Our goal for you is to leave feeling inspired to share your story with passion and purpose, creating a brand that captures the hearts of your customers, not just their attention.
- A business owner, entrepreneur, or artist who wants to build a successful business?
- Considering starting a product or service business locally or online?
- A blogger or social media marketer who wants to always stay ahead of the curve?
- A business owner who has been in business for years and realizes you need a change?
- Someone who Is looking for inspiration to take your business to the next level?
- Someone who knows your brand needs a fresh new image but aren’t sure how to get it?
If you checked any of those boxes, then yes,this event is right for you. In fact, you must attend because your business depends on it! Arrive inspired to meet and mingle with other local business leaders and leave inspired to see your brand through a whole new lens.
6-7 pm – Meet and Mingle
Meet and mingle with like-minded business leaders in Central Florida. Network and connect with branding and photography experts at the Orlando Photography Studio, a full-service professional photography studio in downtown Orlando, Florida.
7 pm – 7:45pm – Inspiring & Interactive Presentations
- Branding In Today’s Marketplace: A talk on the importance of your brand story by Professional Photographers, Danielle Werner & Julie Little
- What Do You See? An Interactive Demonstration on The Power of Perspective
- What Do You Hear? An Interactive Demonstration on The Power of Listening
- What’s Your Brand Story? An Interactive Brand Story Script & Conversation
7:45 pm – Raffle Prizes & Giveaways!
We are giving away over $500 worth of Branding and Photography Services!
- 1-hr Professional Headshot Session (value $200) – Little’s Portraits
- 2-hr Brand Photography Consultation (value $300) – Live Wonderful Photography
- 2-hr Photography Studio Rental (value $200) – Orlando Photography Studio
7:50 pm – Question & Answer Quickfire Session
7:55 pm – Closing Remarks & Thank Yous
8-9 pm – Pre-Registration for Photography & Branding Sessions
As photographers, we know a thing or two about creating a visual image that tells a story. As business owners, we’ve learned a lot about creating a brand that stands the test of time.
In this Facebook Live video, Julie Little and I share some get into a fun conversation about some very specific things we’ve learned over the years as we gain clarity around our brand stories. This is just one of many videos we’ve shared over on the Branding For Business Event Facebook Page. Press play and enjoy. It’s sure to put a smile on your face 🙂
Danielle is a wonderful teacher. She explained the basic use of my camera with hands-on learning and in warm soft voice that I could understand. She also provided me with a cheat sheet for me to practice with. I highly recommend her for the first class and for follow up classes if you are an inspiring photographer or really want to have a great hobby. She is awesome.
I thoroughly enjoyed Danielle’s Beginner’s Photography Workshop! I’ve had a DSLR camera for years but never knew how to use it properly. In fact, I was so overwhelmed by my camera that I didn’t get much past turning it on. Danielle took us back to basics – she explained all the cool features and buttons on the camera and then focused (pun intended!) on the “need to know” functions. She taught us from simple to complex..concepts that built upon each other. After reviewing a specific technique we put it into practice right away which was instrumental in the learning process. There are lots of instructional books out there; however, some things are better learned hands-on. I believe photography is one of those things! Danielle is an awesome instructor and I look forward to working with her again in the future. read more
I LOVED Danielle’s DSLR Photography class! I took a private lesson since I feel like I am just about at the intermediate level in photography. It was so helpful to meet with her one-on-one. She has a great, positive attitude, and her passion for photography is contagious! Danielle provided some great tips and explained the aperture in a way that finally made sense to me. She really knows how to break down the science of photography. She also provided a Photography Reference Guide after the class, which I take with me whenever I go on a shoot! I’m looking forward to a Lightroom class soon. I would definitely recommend Danielle! read more
Danielle is super easy to work with and really puts you at ease. I’m not a fan of being photographed, I always feel so awkward. Danielle made the whole process absolutely painless and my head shot was more than I could have hoped. read more
I am an entrepreneur trying to make things happen. I came across Danielle through google search. My goal is to learn the art of photography, apply it to my business and my personal life. I have had the opportunity to take both her photography and lightroom classes. I am a complete beginner but I am so pleased with everything Danielle has shared with me. I have not become a photographer over night but I have so much useful information and I do not feel lost. I have a place to start and more confidence. Danielle is also super patience with her students and I can not wait to retake her classes!
Cannot say enough positive things about Danielle and this class. I have had a digital SLR for several years and was resigned to being intimidated by it… Danielle explained the functions of the camera and its settings so well. For the first time, I FINALLY am getting what it means to take the camera off “auto” and why and how to do that. We then took what she taught us and practiced with it outside — the only way to see if I was “getting it”. Worth every penny and then some. read more
Hi, I’m Danielle Werner!
I am a brand and lifestyle photographer currently living, shooting, and playing in Orlando, Florida. With a mild obsession with adventure and travel, I’ve spent 15+ years photographing people, culture, and places all around the world.
More than just a photographer, I’m a passionate storyteller. All I want to do is experience the beautiful world and show you how to create a powerful and inspiring visual story that’s full of passion and purpose. Why? Because that’s what it means to Live Wonderful.
If you’re in business, this event is something you won’t want to miss. I’m excited to share this incredible tool with you to help you discover your brand story and ultimately create the business and the brand you’ve always wanted. See you there!