Rob Greenfield is more than just a “dude making a difference”. He is dedicated to leading the way to a more sustainable and just world. Rob is the creator of The Food Waste Fiasco, TrashMe, and Food Freedom, all campaigns that strive to end food waste and hunger. He’s also cycled across the U.S. twice on a bamboo bicycle to promote sustainability and then he auctioned it off for charity. Rob’s adventures have been featured on thousands of media outlets including the BBC, CBS This Morning, Discovery Channel, USA Today, LA Times, The Guardian, Huffington Post, and TEDx.
I knew none of this when I first I met Rob in the spring of 2014 while living in San Diego, California. It wasn’t until recently when we both realized we’d relocated at the same time to Orlando, Florida, that we reconnected. This past summer, I helped captured a few different conscious projects he is working on in our local community.
Now settling in Orlando, Florida, Rob has continued to developed unique eco-projects, activating this community and teaching us all about our local environment and ways to live a more conscious and less consumer-based lifestyle.
In less than a year, he’s planted 100+ community fruit trees, built a tiny house, learned to be a beekeeper, and he’s not stopping yet! Now he’s on a mission to forage for all of his food for one year and show you how! Creating great visual stories of Rob’s projects has been quite inspiring. As he learns to navigate this new environment of tropical Central Florida, he consciously chooses to lead a life of activism on every level by challenging the status-quo and empowering others to be the change they want to see the world. That’s why I love capturing brand photography for eco-activists like Rob who are out to make a difference in this world.